Rank #1 on Google Maps — without hiring anyone.
The Local SEO Playbook is the simple, visual guide local owners have been asking for: one idea per page, a diagram for every concept, and a weekly routine that compounds into the top spot.
What's inside
Thirteen chapters across four parts — your Google profile, your website, and the weekly system. Each one short enough to read with your morning coffee, and practical enough to act on the same day.
How Google decides who ranks
The 3 forces — relevance, distance, prominence — in one picture.
Anatomy of the Map Pack
Where the money is on the results page, and what earns each spot.
Categories: your biggest lever
Pick the exact right primary category (and copy what winners do).
The complete-profile checklist
Every field that matters, in the order that matters.
The review flywheel
A system that brings reviews in every single week — on autopilot.
Replying like a pro
Word-for-word scripts — including the calm way to answer bad reviews.
Photos & posts that signal life
What to publish, how often, and what Google actually notices.
Services & description
Match the words your customers actually type into Google.
Your website: the other half
Title, H1, NAP, map embed, schema — the six things your site must have.
One page per service & area
The most powerful website move in local SEO, with the exact page recipe.
NAP & citations
Say your name the same everywhere — and clean up the ghosts hurting you.
Track your rank like a pro
The geo-grid method: see your real rank street by street.
Your weekly 30-minute routine
The exact repeatable checklist that compounds into #1.
Written for owners, not marketers
- ✓ No jargon — every term explained like you’d explain it to a friend
- ✓ A hand-drawn style diagram for every core concept (Map Pack, review flywheel, geo-grid…)
- ✓ Copy-paste scripts: review requests, replies, even the awkward negative-review answer
- ✓ The 30-minute weekly routine that makes it all stick
One coffee-and-croissant price. ☕
$19, once. Compare that to $300+/month for an agency doing the same fundamentals — or get it free with RankLocal Pro, which also does most of the work for you.
Questions
Who is this ebook for?
Local business owners — restaurants, salons, trades, clinics, schools, shops — who want more customers from Google Maps without hiring an agency or learning jargon.
Is it beginner-friendly?
Completely. Short chapters, plain English, one idea per page, and a visual diagram for every key concept. If you can use email, you can use this playbook.
How is it delivered?
Instantly after purchase — you get the professionally designed PDF (download in one click) plus lifetime access to the online reader.
Is it really free with RankLocal Pro?
Yes — every RankLocal Pro subscriber gets the full Playbook included, right inside their dashboard.
Want a taste first? Read the free guides on our blog or grade your profile with the free grader.