Google Business Profile Post Ideas: 30 Examples
The best Google Business Profile posts show real work, real offers and real news from your business, with one photo and one clear next step. Below are 30 Google Business Profile post ideas you can use this month, sorted by type. One post a week is a good target for most small businesses.
Posts show that your business is open and active. They also give people who find you a reason to call. We do not claim that posts alone will lift your ranking. Our guide on whether Google posts help you rank higher explains what they can and cannot do.
The 3 types of Google post
| Type | Use it for | How long it shows |
|---|---|---|
| Update | News, finished jobs, tips, photos | Moves to your post archive after about six months |
| Offer | A discount or a deal with dates | Until the end date you set |
| Event | Something on a set date | Until the end date you set |
What every post needs
- One real photo. Your own work, staff or premises. Our guide to Business Profile photos shows what to take.
- A plain first line. Say what happened or what you are offering. The first words are what people see.
- Your service and area, if it fits. "New kitchen tap fitted in Headingley" says more than "Another happy customer".
- One button. Book, Call now, Learn more or Order online. Pick the one that matches the post.
Post ideas that show your work
- A before and after photo of one job.
- A finished job, with the service and the area named.
- The most popular item or service this month.
- A new product or stock that just arrived.
- One small job that took 20 minutes, to show you do small jobs too.
- The tool, machine or ingredient you are proud of, and why you use it.
- A photo of the team working on a busy day.
Post ideas that answer questions
- The question customers ask most, with the answer.
- How much a common job costs, with a real price range.
- How long a common job takes.
- What customers should do before they visit or before you arrive.
- What to do in an emergency before help comes.
- The difference between two options you sell.
- A mistake you see often, and how to avoid it.
- One tip that keeps a product working for longer.
Post ideas that build trust
- A customer review, with their permission, as a photo or a quote.
- A short introduction to one member of staff.
- How the business started, in three sentences.
- A licence, insurance or qualification you hold.
- A local charity, team or event you support.
- An anniversary: years in business, or jobs completed if you have the real number.
- What your warranty or guarantee covers.
Post ideas that bring sales now
- A dated offer, using the Offer post type.
- A seasonal service, such as boiler checks before winter.
- Booking slots that are free this week.
- Holiday opening hours.
- A new service you just added.
- A new area you now cover.
- An event at your premises, using the Event post type.
- A gift card or a bundle before a holiday.
Three example posts to copy
These are made-up examples. Replace the details with your own.
| Business | Post text | Button |
|---|---|---|
| Plumber | Leaking kitchen tap fixed in Headingley this morning. Most tap repairs take under an hour. Call us if yours is dripping. | Call now |
| Barbershop | Free chairs this Tuesday and Wednesday after 2pm. Walk in or book your fade online. | Book |
| Restaurant | Our autumn lamb stew is back on the menu from Friday. Tables for two are free most weeknights. | Book |
A simple 4-week posting plan
| Week | Type | Pick from |
|---|---|---|
| Week 1 | Update | Show your work |
| Week 2 | Update | Answer a question |
| Week 3 | Update | Build trust |
| Week 4 | Offer or Event | Bring sales now |
Take photos as you work during the week, so you are never searching for one on the day you post.
How to keep posting when you are busy
Most profiles stop posting after a few weeks because nobody has time. RankLocal Pro writes and schedules posts for your Google Business Profile, so a post goes out even in your busiest week. You can try the first month for $1, then it is $19 a month, and you can cancel any time.
Questions people actually ask
How often should I post on Google Business Profile?
One post a week is a good target for most small businesses. A steady weekly post is better than five posts in one day and then nothing for months.
Do old Google posts disappear?
Update posts move to an archive after about six months. Offers and events end on the date you set.
Can I add a phone number to a post?
Use the Call now button instead of writing the number in the text. Google can reject posts with phone numbers in the text.
Why was my Google post rejected?
Common reasons are a phone number in the text, a low-quality photo, or content that breaks Google's rules. Edit the post and try again. Check what you are posting about if your business is in a restricted field, such as health or finance.
See where you stand, free
Run your business through the free Google Business Profile Grader for an instant 0-100 score, or check your map rank with the Local Rank Checker. Want a playbook for your specific trade? See our local SEO guides by industry, or start free with RankLocal and let it fix everything automatically.
Want more of our local SEO guides in your search results? Add RankLocal as a preferred source on Google.