RankLocal vs BrightLocal
BrightLocal is a local SEO suite with three plans from $41 a month for one location, and review replies only on its top plan at $65. RankLocal is $19 a month and includes rank tracking, review replies, Google posts and profile fixes.
RankLocal and BrightLocal side by side
BrightLocal’s prices and features are from its own pricing page, read on 26 October 2026.
| Feature | RankLocal | BrightLocal |
|---|---|---|
| What it is | Local SEO software for one business that does the weekly work | A local SEO suite for businesses and agencies: tracking, audits, citations, reviews |
| Price for one business | Pro $19 a month for one business. First month $1. Free plan available. | Track $41, Manage $54, Grow $65 a month (or $31, $40, $49 a month billed yearly) |
| Rank tracking | 25-point map scan, rescanned every week on Pro | Up to 100 keywords; geo-grid map for up to 5 keywords (all plans) |
| Replies to Google reviews | Yes, on Pro. Auto-replies to 4 and 5 star reviews; drafts the rest | Grow plan only ($65 a month) |
| Posts on your Google profile | Yes. Writes and publishes posts for you, up to once a day | Schedules posts you write, on Manage and Grow |
| Fixes your Business Profile | Yes. Writes fixes and publishes them to Google | GBP audits on all plans; keeps details synced on Manage and Grow |
| Citations | A checked list of the right directories for your country and trade | Citation monitoring on all plans; Citation Builder pays per site, from $2 |
| Review requests | Email requests and a QR code | Email, SMS and in-store campaigns on Grow |
| Many locations and white label | No, one business per account | Yes, priced by number of locations |
| Free start | Free plan. First month of Pro $1 | 14-day free trial, no card needed |
Source: BrightLocal pricing page, 26 October 2026. Prices in US dollars.
Which one should you choose?
Choose BrightLocal if
- You manage many locations or clients and need one dashboard and white-label reports.
- You want someone to submit your business to citation sites for you, paid per site.
- You want to track up to 100 keywords at once.
Choose RankLocal if
- You run one local business and want review replies, posts and profile fixes included.
- You want the work done each week without writing posts or replies yourself.
- You want to pay $19 a month instead of $65 for review replies.
For one business that wants rank tracking, review replies and Google posts, BrightLocal needs the Grow plan at $65 a month ($49 billed yearly). RankLocal Pro covers the same jobs at $19 a month. BrightLocal does more for agencies and multi-location brands.
RankLocal vs BrightLocal: questions
Is RankLocal cheaper than BrightLocal?
For one business, yes. RankLocal Pro is $19 a month. BrightLocal starts at $41 a month, and replying to reviews needs its Grow plan at $65 a month, or $49 billed yearly.
Does RankLocal build citations like BrightLocal?
RankLocal gives you a checked list of the directories that matter for your country and trade, and you add your business yourself, for free. BrightLocal Citation Builder submits for you and charges per site, from $2.
Is BrightLocal better for agencies?
Yes. BrightLocal is built for many locations and clients, with white-label reports and prices by location count. RankLocal is built for one business at a time.
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