Local SEO, tailored to your industry
The fundamentals of ranking on Google Maps are the same, but the details differ by trade. Pick your industry for a specific, plain-English playbook.
Restaurants
Most diners decide where to eat straight from Google Maps, they search "restaurants near m…
Read the guide →Dentists
When someone needs a dentist, they search "dentist near me" or "emergency dentist" and tru…
Read the guide →Plumbers
Plumbing is urgent and local, people search "plumber near me" or "emergency plumber" with …
Read the guide →Hair Salons
New clients find salons by searching "hair salon near me", "balayage near me", or "barber …
Read the guide →Gyms & Fitness Studios
People join the gym that's close, well-reviewed, and looks welcoming, and they find it by …
Read the guide →Auto Repair Shops
A driver with a warning light searches "mechanic near me" or "brake repair near me" and tr…
Read the guide →Law Firms
Legal clients start with a search, "divorce lawyer near me", "personal injury attorney", a…
Read the guide →Coffee Shops & Cafés
"Coffee near me" is one of the most-searched local queries on earth, and it's searched by …
Read the guide →HVAC Companies
When a furnace dies in January or an AC quits in July, people grab their phone and search …
Read the guide →Roofing Companies
A roof replacement is a five-figure decision, and homeowners research heavily before calli…
Read the guide →Med Spas
Clients researching Botox, fillers, or laser treatments search "med spa near me" and "boto…
Read the guide →Electricians
A tripped breaker or a flickering light sends people straight to Google, "electrician near…
Read the guide →Landscaping & Lawn Care Companies
Homeowners search "lawn care near me" or "landscaper near me" right when they're ready to …
Read the guide →House Cleaning Companies
People hiring a cleaner are letting a stranger into their home, so they lean hard on Googl…
Read the guide →Barbershops
Barbershop searches are the most local searches there are. Almost nobody drives across a c…
Read the guide →Nail Salons
Nail salon customers decide with their eyes. They search, they scan photos, and they book,…
Read the guide →Pest Control Companies
Pest control is bought in a hurry by someone who has just seen something they did not want…
Read the guide →Locksmiths
Locksmith is one of the most spam-ridden categories on Google Maps. Fake listings with fak…
Read the guide →Chiropractors
People look for a chiropractor when something hurts, and they rarely travel far to find on…
Read the guide →Veterinary Clinics
Veterinary searches come in two very different shapes. One is a calm comparison of local p…
Read the guide →Moving Companies
Moving is a considered purchase with a hard deadline. People search weeks ahead, request t…
Read the guide →Chimney Sweeps
Chimney sweeping is seasonal, safety-driven and almost entirely local. Demand arrives in a…
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