Free business listing sites in the United States

Long-established US citation that data aggregators still read.

Trust signal North American customers actively look for.

Neighbourhood recommendations, which is where a lot of local word of mouth now happens.

Part of the old US yellow pages network. Still indexed, still free.

A long established US small business directory that still gets crawled.

Old and still crawled. Ten minutes, then never think about it again.

A minor US directory. Only worth it once the ones above are done.

The listing every other one is compared against. If the name, address and phone here are not exactly right, nothing else you fix will hold.

Feeds Bing Maps and Microsoft Copilot answers. The closest thing to a second Google, and most local businesses never claim it.

Every iPhone using Apple Maps, Siri and Spotlight reads this. Free, and a large share of your customers are on iOS.

A strong, trusted citation and often the second result people click after Google.

Heavily crawled and frequently quoted by AI assistants when they list local options.

Reviews here get quoted back by AI assistants and often show up on page one for "your name reviews".

The map data behind a long tail of apps and websites, including plenty that never touch Google. One edit propagates a long way.

Feeds map data to a long tail of apps, so one listing propagates further than it looks.

Feeds in-car navigation for several major manufacturers. Invisible until somebody is driving to you.

A high-authority link and a consistent name, address and phone signal.

The other big in-car and satnav dataset. Worth doing once and forgetting.

An old, heavily crawled US directory that still turns up in local results.

Smaller than it was, still indexed, and takes about two minutes.

A business to business network that produces a real, indexed profile page.

A plain directory listing in most countries. Low effort, small but real.

Open to anyone and feeds a handful of aggregators. Do it after the ones above.

Minor on its own, but it syndicates to other small directories.

Not a classic citation, but the profile carries your name and location and people genuinely check it before visiting.

The dominant legal directory in the US. Ranks for practice-area searches you cannot reach otherwise.

One of the first results for most US health searches, and patients read it before booking.

Where a lot of US patients now book appointments directly.

Where US couples find every wedding supplier. Dominant for its niche.

A major US source of home-service leads and a well-trusted citation.

High-authority legal directory with a free listing tier.

Where US car buyers shortlist dealers. Inventory feed rather than a simple listing.

Lead marketplace covering most local services.

Patients read the reviews here before booking, and the profile ranks for your name plus your specialty.

The other big dealer marketplace, and the one buyers use to sanity check a price.

One of the oldest legal directories. Paid, and priced like it, so check the quote against Avvo first.

Certified-shop directory drivers actually search when something breaks.

The alternative to OpenTable, and stronger for places people book in advance to be seen at.

US focused, aimed at individual stylists as much as at salons.

The sister listing to Martindale. Worth it only alongside a wider legal marketing budget.

Large marketplace for care and tutoring, heavily indexed.

US home services listing, often bundled with a home warranty audience.