Free business listing sites in Australia
26 sites worth listing an Australian business on, 24 of them free. The 6 Australian directories for any business come first, then the ones that matter in every country, then 2 for particular trades. Each one says what it is for, so you can skip the ones that do not fit your business.
One rule for every listing: enter your business name, address and phone number exactly as they appear on your Google Business Profile, character for character. The same business written two ways looks like two businesses.
Australian business directories
For any kind of business in Australia. Start at the top.
- 1
Yellow Pages Australia
FreeThe longest-running Australian directory, and still one of the first results for "[trade] near me" searches there.
- 2
True Local
FreeWell-established Australian directory.
- 3
Localsearch
FreeAn Australian directory built around local trades and services, with its own reviews.
- 4
Nextdoor Business
FreeNeighbourhood recommendations, which is where a lot of local word of mouth now happens.
- 5
StartLocal
FreeA free Australian business directory. A quick, consistent extra listing.
- 6
Hotfrog Australia
FreeA free directory with an Australian edition. Worth five minutes once the bigger ones are done.
Listings that matter in every country
Not Australian, but your customers in Australia use them. Google, Apple and Bing come before everything else.
- 7
Google Business Profile
FreeThe listing every other one is compared against. If the name, address and phone here are not exactly right, nothing else you fix will hold.
- 8
Bing Places
FreeFeeds Bing Maps and Microsoft Copilot answers. The closest thing to a second Google, and most local businesses never claim it.
- 9
Apple Business Connect
FreeEvery iPhone using Apple Maps, Siri and Spotlight reads this. Free, and a large share of your customers are on iOS.
- 10
Facebook Page
FreeA strong, trusted citation and often the second result people click after Google.
- 11
Yelp
FreeHeavily crawled and frequently quoted by AI assistants when they list local options.
- 12
Trustpilot
FreeReviews here get quoted back by AI assistants and often show up on page one for "your name reviews".
- 13
OpenStreetMap
FreeThe map data behind a long tail of apps and websites, including plenty that never touch Google. One edit propagates a long way.
- 14
Foursquare
FreeFeeds map data to a long tail of apps, so one listing propagates further than it looks.
- 15
HERE
FreeFeeds in-car navigation for several major manufacturers. Invisible until somebody is driving to you.
- 16
LinkedIn Company Page
FreeA high-authority link and a consistent name, address and phone signal.
- 17
TomTom
FreeThe other big in-car and satnav dataset. Worth doing once and forgetting.
- 18
ChamberofCommerce.com
FreeAn old, heavily crawled US directory that still turns up in local results.
- 19
MapQuest
FreeSmaller than it was, still indexed, and takes about two minutes.
- 20
Alignable
FreeA business to business network that produces a real, indexed profile page.
- 21
Hotfrog
FreeA plain directory listing in most countries. Low effort, small but real.
- 22
Brownbook
FreeOpen to anyone and feeds a handful of aggregators. Do it after the ones above.
- 23
Tupalo
FreeMinor on its own, but it syndicates to other small directories.
- 24
Instagram Business
FreeNot a classic citation, but the profile carries your name and location and people genuinely check it before visiting.
Only if they fit your trade
Sites in Australia for one kind of business, such as trades, lawyers or restaurants. Skip any that are not yours.
Copy your exact details in one go
RankLocal reads your name, address, phone and categories from your live Google profile and shows them as one block to copy into each listing, then keeps track of which ones you have done.