Free business listing sites in Australia

26 sites worth listing an Australian business on, 24 of them free. The 6 Australian directories for any business come first, then the ones that matter in every country, then 2 for particular trades. Each one says what it is for, so you can skip the ones that do not fit your business.

One rule for every listing: enter your business name, address and phone number exactly as they appear on your Google Business Profile, character for character. The same business written two ways looks like two businesses.

Australian business directories

For any kind of business in Australia. Start at the top.

  1. 1

    Yellow Pages Australia

    Free

    The longest-running Australian directory, and still one of the first results for "[trade] near me" searches there.

  2. 2

    True Local

    Free

    Well-established Australian directory.

  3. 3

    Localsearch

    Free

    An Australian directory built around local trades and services, with its own reviews.

  4. 4

    Nextdoor Business

    Free

    Neighbourhood recommendations, which is where a lot of local word of mouth now happens.

  5. 5

    StartLocal

    Free

    A free Australian business directory. A quick, consistent extra listing.

  6. 6

    Hotfrog Australia

    Free

    A free directory with an Australian edition. Worth five minutes once the bigger ones are done.

Listings that matter in every country

Not Australian, but your customers in Australia use them. Google, Apple and Bing come before everything else.

  1. 7

    Google Business Profile

    Free

    The listing every other one is compared against. If the name, address and phone here are not exactly right, nothing else you fix will hold.

  2. 8

    Bing Places

    Free

    Feeds Bing Maps and Microsoft Copilot answers. The closest thing to a second Google, and most local businesses never claim it.

  3. 9

    Apple Business Connect

    Free

    Every iPhone using Apple Maps, Siri and Spotlight reads this. Free, and a large share of your customers are on iOS.

  4. 10

    Facebook Page

    Free

    A strong, trusted citation and often the second result people click after Google.

  5. 11

    Yelp

    Free

    Heavily crawled and frequently quoted by AI assistants when they list local options.

  6. 12

    Trustpilot

    Free

    Reviews here get quoted back by AI assistants and often show up on page one for "your name reviews".

  7. 13

    OpenStreetMap

    Free

    The map data behind a long tail of apps and websites, including plenty that never touch Google. One edit propagates a long way.

  8. 14

    Foursquare

    Free

    Feeds map data to a long tail of apps, so one listing propagates further than it looks.

  9. 15

    HERE

    Free

    Feeds in-car navigation for several major manufacturers. Invisible until somebody is driving to you.

  10. 16

    LinkedIn Company Page

    Free

    A high-authority link and a consistent name, address and phone signal.

  11. 17

    TomTom

    Free

    The other big in-car and satnav dataset. Worth doing once and forgetting.

  12. 18

    ChamberofCommerce.com

    Free

    An old, heavily crawled US directory that still turns up in local results.

  13. 19

    MapQuest

    Free

    Smaller than it was, still indexed, and takes about two minutes.

  14. 20

    Alignable

    Free

    A business to business network that produces a real, indexed profile page.

  15. 21

    Hotfrog

    Free

    A plain directory listing in most countries. Low effort, small but real.

  16. 22

    Brownbook

    Free

    Open to anyone and feeds a handful of aggregators. Do it after the ones above.

  17. 23

    Tupalo

    Free

    Minor on its own, but it syndicates to other small directories.

  18. 24

    Instagram Business

    Free

    Not a classic citation, but the profile carries your name and location and people genuinely check it before visiting.

Only if they fit your trade

Sites in Australia for one kind of business, such as trades, lawyers or restaurants. Skip any that are not yours.

  1. 25

    hipages

    Paid

    The main Australian trades marketplace.

  2. 26

    Resy

    Paid

    The alternative to OpenTable, and stronger for places people book in advance to be seen at.

Copy your exact details in one go

RankLocal reads your name, address, phone and categories from your live Google profile and shows them as one block to copy into each listing, then keeps track of which ones you have done.