Citation sites for lawyers
These are the 10 citation sites and business directories we list for lawyers, and 8 of them are free. People choose a lawyer carefully, and legal directories often rank high for searches about law firms. A citation is any site that shows your business name, address and phone number.
Tip for lawyers: Name each lawyer and practice area, and check your bar or regulator rules on advertising. Enter your name, address and phone number exactly as they appear on your Google Business Profile.
Start with these listings
Every business needs these, in any country.
- 1
Google Business Profile
FreeThe listing every other one is compared against. If the name, address and phone here are not exactly right, nothing else you fix will hold.
- 2
Bing Places
FreeFeeds Bing Maps and Microsoft Copilot answers. The closest thing to a second Google, and most local businesses never claim it.
- 3
Apple Business Connect
FreeEvery iPhone using Apple Maps, Siri and Spotlight reads this. Free, and a large share of your customers are on iOS.
- 4
Facebook Page
FreeA strong, trusted citation and often the second result people click after Google.
- 5
Yelp
FreeHeavily crawled and frequently quoted by AI assistants when they list local options.
- 6
Trustpilot
FreeReviews here get quoted back by AI assistants and often show up on page one for "your name reviews".
Sites for lawyers in the United States
- 7
Avvo
FreeThe dominant legal directory in the US. Ranks for practice-area searches you cannot reach otherwise.
- 8
Justia
FreeHigh-authority legal directory with a free listing tier.
- 9
FindLaw
PaidOne of the oldest legal directories. Paid, and priced like it, so check the quote against Avvo first.
- 10
Lawyers.com
PaidThe sister listing to Martindale. Worth it only alongside a wider legal marketing budget.
Copy your exact details in one go
RankLocal reads your name, address, phone and categories from your live Google profile and shows them as one block to copy into each listing, then keeps track of which ones you have done.