Citation sites for hotels

These are the 10 citation sites and business directories we list for hotels, and 8 of them are free. Hotel guests compare on travel sites, so these listings can bring bookings as well as citations. A citation is any site that shows your business name, address and phone number.

Tip for hotels: Use the same property name on every site, including any word such as "Hotel" or "Inn". Enter your name, address and phone number exactly as they appear on your Google Business Profile.

Start with these listings

Every business needs these, in any country.

  1. 1

    Google Business Profile

    Free

    The listing every other one is compared against. If the name, address and phone here are not exactly right, nothing else you fix will hold.

  2. 2

    Bing Places

    Free

    Feeds Bing Maps and Microsoft Copilot answers. The closest thing to a second Google, and most local businesses never claim it.

  3. 3

    Apple Business Connect

    Free

    Every iPhone using Apple Maps, Siri and Spotlight reads this. Free, and a large share of your customers are on iOS.

  4. 4

    Facebook Page

    Free

    A strong, trusted citation and often the second result people click after Google.

  5. 5

    Yelp

    Free

    Heavily crawled and frequently quoted by AI assistants when they list local options.

  6. 6

    Trustpilot

    Free

    Reviews here get quoted back by AI assistants and often show up on page one for "your name reviews".

Sites for hotels in most countries

Check that the site is active where you work before you sign up.

  1. 7

    Tripadvisor

    Free

    Decisive for anything a visitor books, and it frequently outranks the business own website for its own name.

  2. 8

    Booking.com

    Paid

    Where accommodation is actually booked, and a strong citation even for guests who find you elsewhere.

  3. 9

    Expedia

    Paid

    Reaches travellers who never open Google Maps. Commission based, like every booking channel.

  4. 10

    BringFido

    Free

    Narrow but loyal. If you genuinely welcome dogs, this sends people who chose you for that.

Copy your exact details in one go

RankLocal reads your name, address, phone and categories from your live Google profile and shows them as one block to copy into each listing, then keeps track of which ones you have done.